Android-based smartphones and their applications are increasing day-by-day. There is a tremendous rise of apps and innovative games, utilities and business oriented applications with each passing day. There is a huge and open market place for android developers for publishing their apps. There are less restrictions for Android application development compared to the iPhone market and android apps can be created for and on any platform: Linux, Windows, and Mac OS X.
 

Android applications are new, flexible and can be customized very easily, hence they are preferred by the developers. This enables them to target the niche market very effectively by utilizing android application development.

Android applications provide developers an exceptional, novel and observable difference when it comes to mobile application development. Listed below are some of the prominent advantages of Android application development.

• High ROI (Return on Investment): The developer incurs minimal investment on using the android platform. The main reason being that the licensing fee is inexpensive, which means the android application can be developed at a very low cost. The list of the possible expenses includes development charges, charges for testing, royalty fees and charges for the testing devices.

• Good business growth: The Android application development is based on Java, the basic language. The android applications are trustworthy and effective too. There are many technocrats who know the utility of Java. This means that the android application can be developed at an affordable price and along with it assures revenue generation. This gives a chance for the business to grow.

• Easy distribution of apps: Once the android application is developed there are various ways to distribute it and make it available to the end users. One can get it sold through 3rd party stores like Google. The other option can be creating an exclusive network to promote the sales of the applications developed. Above all, the market is quite open which makes the distribution easy and effective.

• Less expensive: The android platform is open source. No money needs to be spent for availing the licenses to work on it. The basic Software Development Kit (SDK) being open source, everyone can have access to the updates.The android application development is done at a very low cost.